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Shurooq and Injazat forge the region’s first-of-its-kind ‘phygital’ experience for House of Wisdom visitors
Mar 4, 2021
Touted ‘library of the future’ this social hub is powered by the smartest technologies that are redefining the way people will learn and exchange knowledge
Shurooq and Injazat forge the region’s first-of-its-kind ‘phygital’ experience for House of Wisdom visitors
Shurooq and Injazat forge the region’s first-of-its-kind ‘phygital’ experience for House of Wisdom visitors
Shurooq and Injazat forge the region’s first-of-its-kind ‘phygital’ experience for House of Wisdom visitors
Shurooq and Injazat forge the region’s first-of-its-kind ‘phygital’ experience for House of Wisdom visitors
Shurooq and Injazat forge the region’s first-of-its-kind ‘phygital’ experience for House of Wisdom visitors
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Shurooq and Injazat forge the region’s first-of-its-kind ‘phygital’ experience for House of Wisdom visitors
Shurooq and Injazat forge the region’s first-of-its-kind ‘phygital’ experience for House of Wisdom visitors
Shurooq and Injazat forge the region’s first-of-its-kind ‘phygital’ experience for House of Wisdom visitors
Shurooq and Injazat forge the region’s first-of-its-kind ‘phygital’ experience for House of Wisdom visitors
Shurooq and Injazat forge the region’s first-of-its-kind ‘phygital’ experience for House of Wisdom visitors

Sharjah, UAE -- 3 March 2021: The Sharjah Investment and Development Authority (Shurooq), has partnered with Injazat, a market leader in Digital Transformation, Cloud, and Cyber Security, to co-create a first-of-its-kind ’phygital’ user interface for House of Wisdom, Sharjah’s new cultural edifice and an iconic architectural marvel situated near the University City of Sharjah, which celebrates the emirate’s yearlong tenure as UNESCO World Book Capital 2019.

Allowing House of Wisdom-goers a seamless transition from the library’s physical space to digital technologies, and back, as they use its range of services to learn, create and share experiences with others, this Shurooq – Injazat collaboration has introduced a dimension to customer experiences, never seen before in libraries and cultural hubs in the entire region.

Following the announcement by UNESCO to make Sharjah the World Book Capital, its leadership decided to celebrate the appointment by building a new library designed for a unique user experience fit for the digital age. Leveraging the experience and skills of a global and multi-disciplinary team, Shurooq has been able to marry cutting edge designs with the most innovative technologies, making the Foster + Partner-designed building one of the most stunning and engaging cultural destinations in the GCC region.

Overseeing the entire project, H.E. Marwan Bin Jassim Al Sarkal, Executive Chairman, Sharjah Investment and Development Authority (Shurooq), said, “At Shurooq, our ambition for over 10 years has been to facilitate social, cultural, environmental and economic development in Sharjah by enhancing the emirate’s appeal in a variety of fields. Therefore, when we started the House of Wisdom project, we were driven by the goal of completely redefining the library goer’s experience, by offering them a social space that did not yet exist in the UAE or the wider region. We achieved this goal by relying on avantgarde architectural design and integrated House of Wisdom’s physical spaces with smart, intuitive and extremely user-friendly technologies”.

“Our partnership with Injazat for this milestone project is a reflection of a shared ambition of two likeminded entities who are keen on contributing to the nation’s progress in vital sectors like culture, education, and technological innovation. Our collaboration has led to an extraordinary feat in the customer experience arena too – something that will lead future innovations in the field for several years. The biggest benefits of this collaboration will be availed by seekers of knowledge who will be able to access and interact with the library’s resources in a seamless fashion”, Al Sarkal added.

To conclude, the Shurooq Executive Chairman remarked: “Our shared success in creating an exciting and engaging ‘phygital’ experience is reflected in the steady stream of visitors to House of Wisdom since we opened our doors to the public.”

The House of Wisdom technology experience starts from the home, where the visitor can interact with the House of Wisdom viewing offerings from library to booking a space or an event through the website or the app giving members a multitude of interaction points and advantages of creating a profile for the member and their respective families. In the building interactions happen with multiple touchpoints throughout the library that allow for smartphone interactions with totems enabling visitors to conduct searches and make bookings; transparent screens giving visitors a hologram-like history lesson by the likes of Al-Khwarizmi; a ‘Fab Lab’, equipped with 3D printers, laser cutters and a “Smart” touch wall for interactive learning or working sessions with other users across the world; and a dedicated Kids Area offering fun learning experiences to youngsters. All of this is complimented and enriched by the strategic deployment of IoT, AI and Robotic technologies to enable facial recognition, smart parking and tracking for children, making the overall experience truly entertaining, as well as secure.

Speaking about the technology platform deployed as part of the project, Khaled Al Melhi, CEO at Injazat said, “A complex project of which I am truly proud of, the House of Wisdom is a textbook example of what can be achieved when the efforts of multiple stakeholders, all with different capabilities and experience but a shared ambition, are effectively orchestrated to generate a positive experience for the community. What at first seemed an impossible challenge, Injazat was able to turn into a successful project through our ability to bring together many different work streams and partners. What we have created is a flexible and scalable platform able to deliver digital experiences fully integrated with the physical spaces thanks to the adoption of best-in-class technologies which makes the House of Wisdom one of the smartest buildings in the UAE and the region.”

“Our distinctive approach of combining design thinking and agile principles, as well as the ability to leverage our global ecosystem of technology partners, has been an integral part in the success of the project. The House of Wisdom will serve as yet another example of how Injazat fulfills its purpose of Empowering Human Achievement by supporting all of our clients from across different industries, including Healthcare, Education, Smart Cities, Energy and Utilities, on their digital transformation journey.”

The House of Wisdom opened its doors to visitors in December 2020. For more information please visit https://houseofwisdom.ae.  

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